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francdesign, a branding, digital & web design studio, coral gables, florida 33134
francdesign, a branding, digital & web design studio, coral gables, florida
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Making Diabetes History – Creative Campaign

We were so honored to be asked to create the end of year campaign for our client the Diabetes Research Institute.
This year they have made monumental and historic strides with their first patient in the BioHub clinical trial, and have contributed to the field of diabetes research for more than 40 years.
To mark this ground breaking research, and on-going efforts to end diabetes, francdesign was asked to create a logo and social media creative for Facebook, Twitter and email applications.
The strategy was to show cells that convey science as well as the patients who will benefit from it. Powerful imagery combined with a strong word mark that places emphasis on the word HISTORY and the importance of the research was created. The blue DRI signature color and grey bar adds consistency to the branding and messaging. Finally, a call to action to join the DRI in continuing its efforts was conveyed in a warm and personal handwritten font that offers a more engaging and inviting tone. The design works well on all devices.
Congratulations to the Diabetes Research Institute and thank you for letting us be a part of this historic campaign and working towards #MakingDiabetesHistory!
To find out more about the DRI, how you can join them in Making Diabetes History and to see the campaign visit: facebook: / twitter:

francdesign offers creative services in branding, website design and social media. We would love to be involved in your next creative campaign, contact francdesign today!



Park South Hotel prior to new logo implementation

FRESH off the desktop…francdesign creates a new logo for the Park South Hotel brand in NYC

Keeping pace with the renewed vitality that is making Park Avenue South and the Flatiron District Manhattan’s hottest new destination, The Park South Hotel, at 124 E. 28th St., recently refashioned itself to delight 21st century business and leisure travelers.

park south previous logo

READ MORE about our creative process

francdesign’s Approach

To complement the hotel’s newly refashioned ambiance and keep pace with the evolving neighborhood, the hotel’s branding needed to adapt. Our task was to design a new logo that was contemporary and fresh, reflecting the vibrant NoMad (north of Madison Ave.) area that surrounds it.


The challenge was to develop a brand that was structured, flexible, and would “have legs.” The name Park South would remain the same. We selected a clean font that functions equally well in digital, print, and environmental signage applications.


Brand Exploration



To position the hotel as modern classic, we chose a friendly, approachable palette that conveys a sense of stylish openness. Finally, we incorporated an Art Deco graphic flourish to compliment the hotel’s architecture and enhance the overall brand feeling.


Park South logo in full color and wall graphics

Park South visual identity demonstrated in full color with wall graphics creative


Park South Hotel OutDoor Signage and Visual Identity Logo


The resulting logo is strong, timeless, and contemporary. It functions well on all platforms and – best of all —our client is very satisfied with this fresh brand identity.


You can see more of our refreshed creative for the Park South Hotel here. If your brand could use a revitalizing makeover, contact francdesign today!

francdesign business card, graphic design, coral gables

our new business cards!

We had a great branding launch at francdesign, and we thank you for all of your wonderful comments and support. As our creative efforts continue, we are excited to share with you the new design for our business card. What do you think?
Strong branding across all platforms should be an integral part of communicating your business, too. From web design to social media, print and graphic design, we can help you achieve a prominent presence using the right brand messaging and visual communications.


Have you checked out our facebook, twitter and instagram pages? We would love to hear from you!

francdesign hello

new name > same passion

hello and welcome to francdesign.. new year.. new website.

We have revamped and are ready for 2015 and new creative challenges. Come on by and check out our latest postings or work, we are always of course happy to hear your comments or just say hello!